Since being invented by our founder, Edward D. Spitaletta in 1980, Clip Strips have been increasing sales and shopper satisfaction for retailers everywhere. These POP display supports are an innovati ...
Driving Customer Loyalty Through Strategic Direct Mail: A Modern Path to Repeat Sales(Post)In an era dominated by digital communication, businesses often overlook one of the most powerful tools for nurturing customer loyalty and driving repeat sales: direct mail marketing. While email inbo ...
How to Reduce the Negative Effects of Slow-Moving Inventory(Post)Every retailer needs to meet the retail challenge and that challenge is more evident in inventory management than in any other facet of retail sales. Balancing the need for an inventory that keeps pe ...
Essential Store Layout Tips to Welcome More Revenue(Post)The quality of products and services is not the only factor that influences the revenue of a business. The strategy of the store manager in designing the store also plays an important role in bringi ...
Retailers Going Green(Post)Initially 'going green' was all about offering eco-friendly and organic products in stores. But, there are various stages of being green. If you can improve a little on what you're already doing, tha ...
High-Converting Displays: Make Your Store Sell More(Post)Marketing entails more than the human element. Visual merchandising is a hot topic when it comes to sales and marketing. How you display your products to the potential consumer can either lead to a p ...
Understanding What Makes the Cost of a Rent a Retail Space(Post)Part of making a business plan is understanding all formulas and equation involved in doing your business. Aside from the resources, product manufacturing, and sales. One important element in your b ...
Beyond Discounts: 5 Proven No-Discount Strategies to Drive Retail Growth(Post)In today’s competitive retail landscape, many store owners fall into the trap of thinking discounts are the only way to attract and retain customers. While promotions and markdowns may generate ...
Produce section sign holders that “POP”, moving these perishables out the door(Post)The produce section of your retail outlet is there for a reason – people both want and need fresh-from-the-field produce. But how do you keep your perishables moving out the door, before ...
How To Make POP Displays Effective For Your Marketing Through Push Selling(Post)Many retail store owners use the POP Display strategy in hopes of boosting their sales through last minute purchases. However, there are times that it fails to serve its purpose. This is because of ...
Merchandising Gone Wrong – Signage Promotes Natural Whale Meat Products(Post)My latest visit to the local supermarket nearly had me rolling on the floor laughing over this product merchandising and signage mix up. Someone decided to place inflatable killer whale pool toy ...
What to Make Great POP Displays and What’s in it for You(Post)Many people might think that products placed near the register (or any other point of purchase) are just there with no particular reason. What’s not known to them is that it is actually a ...