P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

It’s not always obvious how promotional concepts apply to various commercial venues – like supermarkets.  But they do and there are some key ways you can apply them in your supermarke … read more

The big retail chains have a wealth of strategies to get consumers interested and keep them that way until they buy. Employing a variety of tactics, they get into shoppers’ heads to discern cons … read more

Too much of a good thing is a problem many retailers struggle with.  That’s why it’s so important that you have strategies in place to move excess stock.  It takes up space in yo … read more

Exhibitions are an ideal way to connect with potential customers.  But being there is only half the battle.  How are your interactions translating into on-site sales that cement relationship … read more

Point of purchase and point of sale.  Sounds like the same thing, right?  The truth is they’re very different animals, inhabiting different parts of the consumer journey. Regardless of … read more