P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

There is reason for hope on the part of traditional retailers. We’ve discussed 5 things that refuse to change in retail reality in another post. Here, we’re going to examine a very interes … read more

Online giants like Amazon have had a huge impact on traditional retailers.  That’s no secret.  That impact can be felt from the top of the retail food chain, down. But despite the decl … read more

Parents are busy people, especially when the kids are very young. They’re also highly sensitive to price points, accessibility and branding that appeals to them. These are shoppers looking … read more

While it’s true that numbers don’t lie, performance goes deeper than the balance sheet. In today’s competitive market, retailers need to think outside the box and measure performance … read more

With the challenges from online retail coming thick and fast, brick and mortars are being pushed toward change. Traditional retail is responding by re-calibrating its efforts in key ways.  From t … read more