P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

Storytelling brings a lot of opportunities for brands term these days. But, sometimes, since it is being overused, it might be something of a vague, old-fashioned term when we hear it. Yet, won&rsquo … read more

The National Retail Federation reveals that Americans are planning to spend an average amount of $134.75 for their Dads on Father’s Day which falls on June 17 this year. The digits are up from … read more

When it comes to shopping preferences, men and women are actually taking different paths for such genders react inversely to technologies. In reality, in accordance with the findings of the study, me … read more

If you’re a retailer, and you are trying to accept orders through a physical store, online, at markets, pop-ups, or festivals, perhaps, you might want to bank on the idea that customers are rea … read more

At this point of time, running a maintainable payment frame is a nice and smooth scheme. Not to mention, at the time of Mobile Commerce 1.0, that imposes an idea that consumers could complete a purch … read more