P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

Theft has been a long-time enemy of retailers and business owners. Their war was an unending battle of hide and seeks and ‘catch me if you can.’ It was an essential knowledge for a store … read more

The idea of focus group engagement in business is to put customers in an interactive experience that exposes them to your business idea. It’s a moderated session that gathers feedback, opinions … read more

DISCOUNTS, DISCOUNTS, DISCOUNTs. This is a word that instantly brings sparkle to the eyes of a crowd of buyers causing intense change in their behavior, a couple of boosted hormones as an initiation … read more

Almost everyone have engaged at least once using the social media. It is indeed a part of our daily lives to exist in the online world. Given that, business owners also adapted to use this reality as … read more

For the past years, Cross-cutting in the business industry has always been about compromising the quality of your product or having to say goodbye to the kindest people working with you. But, the rea … read more