P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

Many retail owners believe that when doing marketing efforts, you only aim to help a prospective buyer understand solutions to a problem, evaluate product or service options, and decide to make a pur … read more

Signage is not just about simple designs or wayguides because a simple sign can do a whole lot more such as increasing the revenues as well as drawing attention to your iinventory which maybe you&rsq … read more

Do you believe that marketing ends once a customer already sets foot in your store? That’s where you’re wrong because this is just the beginning of what you should accomplish. Marketing e … read more

POP or Point-of-Purchase display is a marketing material or advertising placed next to the actual merchandise. These items are usually located in the checkout area or other location where the purchas … read more

Franchising has been a model for expanding any business and distributing goods and services through a licensing relationship. When talking about entrepreneurship, it is basically the opportunity to w … read more