P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

POP or Point-of-Purchase display is a marketing material or advertising placed next to the actual merchandise. These items are usually located in the checkout area or other location where the purchas … read more

Franchising has been a model for expanding any business and distributing goods and services through a licensing relationship. When talking about entrepreneurship, it is basically the opportunity to w … read more

Fraud is defined when it comes to retail as: “A transaction that is not authorized by a customer is referred to as fraudulent.” There has been a lot of devastating experiences by customer … read more

‘Busy’ might be the keyword for most retailers. This has been what they aim to be because they might think that it will mean that they are actually doing something for the company. Howeve … read more

The modern day has changed the world and has brought a multi-channel of purchase readily accessible to anyone. This has created an impact to the retail industry and has given the customers plenty of … read more