Ideas to sell more at shelf, counter, and checkout

Along the chains of brick-and-mortar located shops and other large retail establishments, there are a rising number of retailers who now prefer Digital Marketing over television, print and radio. Res

Nothing can make a consumer feel much more important than having a seller that values his/her thoughts and feelings. It is a direct hack through their minds when a company finds a way to make them fe

With all the vlogs and videos across the internet along with a bunch of social media personalities also known as “influencers” arising to take on the spotlight, different brands and retai

There is a considerable number of consumers who believe that they are smart shoppers. But, despite that, all of us have fallen for an impulse buy—admit it or not. In retrospect, more and more s

Every consumer-goods company treats one another as its greatest rival. Being on the same store shelf is always a do-or-die battle for each of these brands. So, the CEO and the company’s strateg

One of the dilemmas of most of the retailers is on how to actually persuade a retail buyer in a meeting. Perhaps, you yourself are having experiments on how to get a big “YES” whenever yo