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Merchant Strategies that Shout ‘Support Local!’

Merchant Strategies that Shout ‘Support Local!’

Posted by Raffy Wolfe on 12th Apr 2024

The COVID-19 global pandemic heavily affected local industries. This encouraged movements in support of local businesses to be launched. However, it is difficult to compete with the influence of bigg … read more
POP Marketing and Design Influence Shopper Behavior

POP Marketing and Design Influence Shopper Behavior

Posted by Raffy Wolfe on 10th Apr 2024

Point-of-purchase (PoP) marketing is proven to be an effective strategy in marketing as it delivers brand and marketing messages to a brand’s target customers at the point of purchase either online or … read more