P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

Unless you’ve been living in a cave, you will have a noticed that the relationship between people and phones has changed.  Everywhere you go, heads are bowed before the omnipresent mobile d … read more

If you felt a little sheepish reading the title of this blog, then we’re going to guess it was quite awhile ago.  But here’s the thing – shoppers don’t just come into your … read more

Savvy retailers know that seeing their store through customer’s eyes is key to creating a vibrant sales floor.  But how is that done? The most important advice any retailer can be given in … read more

As a retailer, you’ve spent the time to source great products, but can your customers see them?  Thoughtful displays that bring your product line’s stars to the attention of your cust … read more

It’s not always obvious how promotional concepts apply to various commercial venues – like supermarkets.  But they do and there are some key ways you can apply them in your supermarke … read more