P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

Did you know that the average customer typically makes up their mind about a brand, product or store within 90 seconds of their first encounter? Considering that 62-90 percent of a first impression ca … read more

Do you ever have concerns with the growing presence of digital marketing in retail, grocery or merchandising? Are you afraid that all the shiny bells, whistles and buzzwords your competitors keep … read more

As retailers continue to dive deeper down the omni-channel rabbit hole, a new trend has began to emerge. Its proponents will look to pump the eCommerce shopping experience directly into brick and … read more

Many retail businesses mistakenly assume that by merely displaying their products in a random fashion on the same old mannequin, they will yield a high level of return for those items. In today’ … read more

Ever walk into a grocery store and see a sticker price for an item, and then notice that it has a discounted rate for a “club member” or “frequent buyer”? This concept is calle … read more