P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

Exhibitions are an ideal way to connect with potential customers.  But being there is only half the battle.  How are your interactions translating into on-site sales that cement relationship … read more

Point of purchase and point of sale.  Sounds like the same thing, right?  The truth is they’re very different animals, inhabiting different parts of the consumer journey. Regardless of … read more

Everyone wants to feel valued, including consumers where their patronage is concerned.  That’s why personalization is an important part of the in-store experience. 86% of consumers, when as … read more

Customers at your brick and mortar store not only need navigational aids to find what they’re looking for, they want them! Imagine being in an airport that lacked clear signage?  How would … read more

Many consumers approach shopping in a highly-organized manner.  They create shopping lists, then resolve to purchase listed items in a systematic way.  Time is of the essence to the modern c … read more