P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

Despite claims that the retail sky is falling, traditional retail continues to account for most consumer purchases. And there’s plenty of reason for that. Sure, consumers are comparing prices on … read more

Amazon is the elephant squatting in the corner of every brick and mortar retailer’s store. Sure, it’s a big, iconic online retailer. But confronting that Amazon elephant is not as tough as … read more

You’ve got a great store. Your products are fantastic and your location is great. So, what’s missing? Maybe you’re reading this and thinking “nothing”. But you’re w … read more

There is reason for hope on the part of traditional retailers. We’ve discussed 5 things that refuse to change in retail reality in another post. Here, we’re going to examine a very interes … read more

Online giants like Amazon have had a huge impact on traditional retailers.  That’s no secret.  That impact can be felt from the top of the retail food chain, down. But despite the decl … read more