P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

You know what customers tend not to remember? Online retailers. It’s true. When you buy something online, you may remember the outlet, but it’s unlikely you’ll remember much about th … read more

Retailers are in the throes of the busiest shopping season of the year. It’s time to start thinking about strategies for 2018 to ensure you have a retail sales year you’re not ashamed of. … read more

People like to think they’re impervious to advertising and marketing. But the truth of the matter is that most consumers can be reached via some simple triggers. Triggering the buying impulse is … read more

Every business has two kinds of customers – external and internal. In the case of manufacturing, your employees on the shop floor are key consumers of your company brand and through that brand, … read more

We’re living in a consumer’s market. When shifts occur in the retail sector, they’re usually driven by a combination of forces, but right now it’s the consumer who’s dete … read more