P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

Anyone who’s ever been in a convenience store knows what a gondola display looks like. Versatile and adaptable, gondolas create more space for merchandise, displaying consumer favorites which ar … read more

Brick-and-mortar retailers who believe their days are numbered are perhaps jumping the gun. By all accounts, despite the closure of numerous stores by major retailers like Macy’s, traditional re … read more

Many retailers are leery of custom displays, because they perceive them to be an expense their budget doesn’t have room for. They opt for generic items, because they’re cost-effective and … read more

Just because you’re not a Big Box outlet, or a name-brand department store, doesn’t imply that you can’t use the same marketing strategies those guys use. You can. Even though the ma … read more

Sustainability has become the watchword of savvy businesses everywhere. Consumer consciousness of environmental issues has never been more acute. Today’s shoppers want to know that you’re … read more