P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

The impact of the online shopping revolution has been heavy in some sectors of traditional retail, but it’s heartening to know that almost 80% of consumers still prefer the traditional model. An … read more

Since the 1950s, retailers have appealed to the impulsiveness of consumers. And we all know how impulsive we can be! In the grocery store line, you become hypnotized by the pulp magazines, reaching ou … read more

Anyone who’s ever been in a convenience store knows what a gondola display looks like. Versatile and adaptable, gondolas create more space for merchandise, displaying consumer favorites which ar … read more

Brick-and-mortar retailers who believe their days are numbered are perhaps jumping the gun. By all accounts, despite the closure of numerous stores by major retailers like Macy’s, traditional re … read more

Many retailers are leery of custom displays, because they perceive them to be an expense their budget doesn’t have room for. They opt for generic items, because they’re cost-effective and … read more