P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

They say that timing is everything, so what better time could there possibly be to discuss ways to maximize a retail clearance sale promotion than the Holiday Season? This time of year is perfect for … read more

Let’s be honest. Brands can stagnate. Like houseplants, they need to be cared for, fed with nutrients and watered, to thrive. And the water of your brand? Marketing vision. Your vision needs to … read more

Zig Ziglar is quoted as having said that customers buy “for emotional reasons”. This is certainly true of impulse buying, but it’s also true of brand loyalty. A customer’s atta … read more

Retail merchandising is a science which can either be your best salesperson, or your worst enemy. The way your store looks isn’t just about aesthetics. It’s about how your shoppers interac … read more

You’re a specialty retailer. You have your market niche and perhaps some competition, but not enough to take you out – yet. Signage is one of the most underrated sales tools you have at yo … read more