P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

Millennials are changing up the retail game in some unexpected ways and they are leading a change in purchase trends. So, why this particular group is so important for retailers? Whether you like it o … read more

Sometimes it’s the little things that makes a big difference. Most marketing campaigns aims to help consumers understand solutions to a problem, get to know the product and therefore influence t … read more

A lot of brick-and-mortar retailers perceive e-commerce as an evil force that’s grabbing customers away from them. But that is not the case, the way we see it, physical and online stores are not … read more

Successful companies understand the importance of customer service. You’ve kept your nose to the grindstone to build a strong business that can survive the test of time, not to mention, you have … read more

The competition between e-commerce and brick-and-mortar stores has reached ominous proportions. It’s a difficult time for retailers, as a huge number of major brands and outlets are closing, man … read more