P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

While we’re not sure “warehousization” is a real word, the trend is a real thing. With the convenience of online shopping luring consumers away from the traditional brick-and-mortar … read more

Every retailer starts out fresh and frisky. New beginnings are always energizing and hopeful, but without careful attention to the state of your outlet, the bloom can come off the rose rather quickly. … read more

The prophets of retail doom are just as evident as they ever have been in the wake of the much-hyped Black Friday. The traditional kick off to the Holiday shopping season, Black Friday appears to have … read more

Brand reach depends on the level of thought and creativity you’re willing to put into it. When you’ve made the commitment to extend your brand message, you’ve taken the first step on … read more

The traditional retail apocalypse is not upon us. Rumors of its demise have been greatly exaggerated and it’s not only still kicking, it’s thriving. But when large scale retailers start cl … read more