P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

The competition between e-commerce and brick-and-mortar stores has reached ominous proportions. It’s a difficult time for retailers, as a huge number of major brands and outlets are closing, man … read more

Are you ready for the Super Bowl? The Super Bowl is known for its exaggerated priced and highly valued ads that the world’s biggest brands invest in. Nearly 190 million people are expected to tu … read more

A lot of retailers think about their store fixtures in solely practical terms. But the fixtures deployed in your store have a conceptual role to play, too. Everything in your store, from the shelving … read more

Shelf space is at a premium in any retail location. You can only display so much on your shelves. That’s where retail POP display solutions like hang tabs come in. This style of merchandising su … read more

Walking into any grocery you’d care to name is a familiar experience. It’s not just because grocery shopping is a regular activity. It’s because they’re all laid out in the sam … read more