P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

Since being invented by our founder, Edward D. Spitaletta in 1980, Clip Strips have been increasing sales and shopper satisfaction for retailers everywhere. These POP display supports are an innovativ … read more

We talk a lot about impulse buying at this blog, because it’s such an important component of retailing. We know that consumers can be tempted to buy things they hadn’t anticipated buying, … read more

They say that timing is everything, so what better time could there possibly be to discuss ways to maximize a retail clearance sale promotion than the Holiday Season? This time of year is perfect for … read more

Let’s be honest. Brands can stagnate. Like houseplants, they need to be cared for, fed with nutrients and watered, to thrive. And the water of your brand? Marketing vision. Your vision needs to … read more

Zig Ziglar is quoted as having said that customers buy “for emotional reasons”. This is certainly true of impulse buying, but it’s also true of brand loyalty. A customer’s atta … read more