P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

A lot of brick-and-mortar retailers perceive e-commerce as an evil force that’s grabbing customers away from them. But that is not the case, the way we see it, physical and online stores are not … read more

Successful companies understand the importance of customer service. You’ve kept your nose to the grindstone to build a strong business that can survive the test of time, not to mention, you have … read more

The competition between e-commerce and brick-and-mortar stores has reached ominous proportions. It’s a difficult time for retailers, as a huge number of major brands and outlets are closing, man … read more

Are you ready for the Super Bowl? The Super Bowl is known for its exaggerated priced and highly valued ads that the world’s biggest brands invest in. Nearly 190 million people are expected to tu … read more

A lot of retailers think about their store fixtures in solely practical terms. But the fixtures deployed in your store have a conceptual role to play, too. Everything in your store, from the shelving … read more