P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

Recently, retailers are somehow experiencing a disadvantage in implementing return policy, since they are expensive and time consuming. Returns can be considered a burden for gaining profitable sales. … read more

As a business retailer, these days are challenging enough, especially with the rise of the e-commerce stores and with the considerable investment, surrendering pieces without getting paid can be painf … read more

It’s that time of the year again, where people are marching by in parades and gulping pints of beer with faces painted in emerald hue. St. Patrick’s day is less than a week away and everyo … read more

Millennials are changing up the retail game in some unexpected ways and they are leading a change in purchase trends. So, why this particular group is so important for retailers? Whether you like it o … read more

Sometimes it’s the little things that makes a big difference. Most marketing campaigns aims to help consumers understand solutions to a problem, get to know the product and therefore influence t … read more