P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

There is a considerable number of consumers who believe that they are smart shoppers. But, despite that, all of us have fallen for an impulse buy—admit it or not. In retrospect, more and more s … read more

Every consumer-goods company treats one another as its greatest rival. Being on the same store shelf is always a do-or-die battle for each of these brands. So, the CEO and the company’s strateg … read more

One of the dilemmas of most of the retailers is on how to actually persuade a retail buyer in a meeting. Perhaps, you yourself are having experiments on how to get a big “YES” whenever yo … read more

Your retail store has loyal customers who return year after year.  Either you have what they’re looking for, you’re convenient for them, or you’re a habit. Keeping your inventor … read more

Walking into any grocery you’d care to name is a familiar experience. It’s not just because grocery shopping is a regular activity. It’s because they’re all laid out in the sa … read more