P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

The summer travel season is undoubtedly on the rise! While there are advantages and disadvantages that this season brings to various industries, perhaps, you are curious about what would it bring to … read more

For many industries, although most of them can’t still notice it, email marketing is the key to achieve their goals. Not to mention, there are more than 205 billion emails that are being sent a … read more

There is one important mantra for every retailer: “Customer relations are essential.” Of course, we all know that relationships build trust—a trust that would eventually turn into s … read more

There are a bunch of questions to be answered when you try to work on the setting of your retail store. Of course, there are a lot more questions to consider. And one of which is about lighting … read more

In today’s trend of “instagrammable” stuff where people share about the products, they bought through unboxing videos, shedding some uniqueness on your product packaging would be a … read more