P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

With the status of our economy, it is now easier to look for people to work for you because there are millions out there willing to do everything for a living. This is a sad reality but it also talks … read more

Upselling or encouraging additional purchases is what really boosts your earnings because you can make customers spend more than just their actual shop and even make it double with a premium item. Th … read more

The most challenging part of business more than its costs is how to keep customers from going in and purchasing from your store. Because simply having something to sell is not enough. There is a need … read more

Theft has been a long-time enemy of retailers and business owners. Their war was an unending battle of hide and seeks and ‘catch me if you can.’ It was an essential knowledge for a store … read more

The idea of focus group engagement in business is to put customers in an interactive experience that exposes them to your business idea. It’s a moderated session that gathers feedback, opinions … read more