P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

Many retail store owners use the POP Display strategy in hopes of boosting their sales through last minute purchases. However, there are times that it fails to serve its purpose. This is because of t … read more

In business, data and information is valuable to deliver wise business decisions that can help your company succeed. Effective use of it is necessary, though it’s not as easy as before. Years a … read more

According to studies, customers are not comfortable dealing with chatbots and still prefer dealing with actual persons in addressing their concerns. However, due to the fast pace in the operations of … read more

Increasing the number of repeat customers and increasing the profitability of each existing customer are really challenging. Businesses should strategize how to extract more value from your existing … read more

We may have heard the term social proof when talking about marketing or advertising. It is effectively used on commercials and other materials that promote brands and trying to persuade people about … read more