P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

Many people might think that products placed near the register (or any other point of purchase) are just there with no particular reason. What’s not known to them is that it is actually a … read more

It has been a common practice for many e-commerce businesses to sell ad space inside their shipping boxes. But only a few of them see printing outside the boxes as another opportunity. But major bran … read more

In these trying times, where COVID-19 is spreading across different countries around the world and people are locked inside their homes by online digital signage and software can do a lot more than j … read more

Retailers all over different business sectors are in a race to integrate strategies that will give fresh in-store experiences. This includes physical screens installed within stores not only for bran … read more

Who would have thought that lighting will have a huge impact in the retail world as a marketing strategy used on physical stores? People becomes so hooked when brick-and-mortar shops use specialized … read more