P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

Isn’t amazing how a brand name can easily influence people’s mind? People tend to buy one among twosimilar products on the basis of the more popular brand name even if the quality is just … read more

Making good fortune with a brick-and-mortar business doesn’t give you an instant luck in the e-commerce industry. It is a whole new different world where you need to know many brand-new things. … read more

Point of sale or point of purchase marketing is an appeal to the impulsive buyer within people. It is about strategically placing low-priced products near a store’s point of sale such as i … read more

‘Anything worth doing is worth overdoing’ – Mick Jagger When we look for a job or a source of income, many of us are torn between choosing what we love to do or what pays well. So t … read more

Here’s a question for new e-commerce business owners, “do you have adequate knowledge and full understanding as to what follows after an order is placed?” For those whose answer is … read more