P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

Everything starts with the question ‘why?’ especially when we encounter a new concept in business. It makes us wonder and start to do research regarding the value or relevance of somethin … read more

Every business has its downfall. One way or another, there will be problems that will occur. That is just reality. A harsh rule of the universe. Every one of us will have our low times one-way or ano … read more

When you are starting an ecommerce business, expect to spend sleepless nights just thinking about what business name to use. Know that this is completely normal. Your brand name is a crucial part of … read more

Upselling is a persuasion technique to encourage customers to upgrade their purchase and give a bigger revenue for the business. The focus of upselling is on customers who already made a purchase and … read more

Customer surveys can be very useful for retailers. This is one way of gathering feedback, complaints, recommendations and suggestions from their target market. Somehow, they can also study and analyze … read more