Ideas to sell more at shelf, counter, and checkout

It is believed that majority of consumers impulse buy and it is partly caused by well-designed display. But it is still a wonder how a POP display can make one item stand out among hundreds to thousa

Point of sale or point of purchase marketing is an appeal to the impulsive buyer within people. It is about strategically placing low-priced products near a store’s point of sale such as i

Many people might think that products placed near the register (or any other point of purchase) are just there with no particular reason. What’s not known to them is that it is actually a

POP Display Materials remained unmatched when it comes to effective merchandising. This is despite the success of e-commerce and digital retail. It is what consistently catches the attention of consu

The expectation of consumers on different brands are now higher than ever. This puts the competition on the retail industry on a different level as shoppers seek more exciting engagements and innovat

When you are the kind of owner who’s contented with the fact that customers enter your store buy a thing they want, pay and leave, then you are bringing yourself nowhere because your capability