P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

A business person looking for an open door in retail deals should seriously mull over the prospects of starting a shoe store and marketing it. There are a few demographic markets to look ove … read more

We notice that all too many Retailers and their Brand partners are hesitant to include Retail Ceiling Signage into their Marketing Action Plans. Ceilings are often the least utilized space in the reta … read more

With the latest advancements in digital signage and mobile devices combined with the substantial growth in consumer acceptance of mobile marketing, proximity marketing is taking the retail world by st … read more

Most jewelry retailers will at some moment face with the fall in prices. The reasons could be external or internal, like seasonal sales or fall in foot traffic. The following are some simple ways that … read more

A Frame: Retail displays that are “A” shaped. Accelerated Purchase: When a consumer product manufacturer sets a plan in motion to move a product much faster than originally was planned for … read more