P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

The presentation of your business plays a major role in attracting customers. Amongst the most visible areas of any retail business are the shelves. They are an area of your store that customers pay l … read more

Even though the battle for customers largely depends on product features and the cost, it's equally important to show a demonstrated care and consideration for the attentions of the customers. While " … read more

The most important asset in a small retail business is the inventory. According to the management, it’s critical to measuring shrinkage, managing costs and improving customer shopping experience … read more

If you are a retailer, the shelf space of your store must be a valuable asset. Retailers use shelf space for multiple purposes: placing products, enhancing visibility & display, allowing an easy c … read more

Sometimes, a shopper will come into your store – and he/she won't buy anything. That's okay, because sometimes, people just aren't ready to buy. They might be completely uninterested. Heck, some … read more