P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

How Location Intelligence Is Changing the Retail Industry The growth of cellphones and other mobile devices has led to new marketing strategies that let you target your clients as they shop in yo … read more

If you are already running your business, you may be wondering how to take the next step and grow your business even more. Stop scrolling through literature found on racks full of … read more

There are many factors that contribute to purchasing habits of customers. Although it's not often mentioned, one of the most important factors is the interior design of your retail store. When it come … read more

Pricing is a critical, yet pretty overbearing part of any business. No matter what product your company deals in, getting the price right can be the difference between making a million sales – a … read more

Making your customers feel at home is critical when it comes to the success of your retail business. Remember, word-of-mouth marketing is the most important form of advertising in any business. That m … read more