P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

Let’s say you have a retail store selling suction cups. Considering the profit margin you would be making from these items, perhaps going all out advertising your business might be the last … read more

According to the European Association for Study of Obesity (EASO), around 500 million people in the world are obese. Being overweight or obese is one of the biggest issues at the moment especially in … read more

Marketing entails more than the human element. Visual merchandising is a hot topic when it comes to sales and marketing. How you display your products to the potential consumer can either lead to a pu … read more

# How Augmented and Virtual Reality Can Change the Retail World One of the first retailers to use virtual reality for marketing and research was Happy Family, a manufacturer of organic children's food … read more

Grocery stores have been changing dramatically over the years. This means that the grocery stores as you know them now will be very different in the near future. According to a survey conducted by PWC … read more