P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

A recent visit to a local shop raised a few personal concerns over retail shelf dividers, or – rather – the lack thereof at the point of purchase. They might be unnoticeable to the untrain … read more

The holiday season always brings out the best in retailers and merchandisers alike. It’s a magical time of year when window displays shine like mystic beacons and entire stores transform into wi … read more

Did you know that the average customer typically makes up their mind about a brand, product or store within 90 seconds of their first encounter? Considering that 62-90 percent of a first impression ca … read more

Do you ever have concerns with the growing presence of digital marketing in retail, grocery or merchandising? Are you afraid that all the shiny bells, whistles and buzzwords your competitors keep … read more

As retailers continue to dive deeper down the omni-channel rabbit hole, a new trend has began to emerge. Its proponents will look to pump the eCommerce shopping experience directly into brick and … read more