P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

When you’re trying to get your products on chain store shelves, one of the most important things to keep in mind is that buyers are looking to fulfill customer demand.  Customer demand driv … read more

The world changes and to stay at the top of our games, we all need to change with it.  Inflexibility is what leads some to be left behind, wondering what happened. One of the best things you can … read more

These days, the phrase “value shoppers” describes a large market looking for ways to cut corners to make the monthly budget.  Dollar store retailers are always seeking strategies to m … read more

Last month, the Michael Kors fashion brand announced it would be closing 15% of its retail outlets.  Following a huge surge in consumer demand driven by the designer’s presence on the Proje … read more

Most of us believe that retailers are in the business of giving people what they want.  While that’s true to a degree, retail outlets also offer something altogether more lyrical – de … read more