P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

Savvy retailers know that seeing their store through customer’s eyes is key to creating a vibrant sales floor.  But how is that done? The most important advice any retailer can be given in … read more

As a retailer, you’ve spent the time to source great products, but can your customers see them?  Thoughtful displays that bring your product line’s stars to the attention of your cust … read more

It’s not always obvious how promotional concepts apply to various commercial venues – like supermarkets.  But they do and there are some key ways you can apply them in your supermarke … read more

The big retail chains have a wealth of strategies to get consumers interested and keep them that way until they buy. Employing a variety of tactics, they get into shoppers’ heads to discern cons … read more

Too much of a good thing is a problem many retailers struggle with.  That’s why it’s so important that you have strategies in place to move excess stock.  It takes up space in yo … read more