P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

The weather is warm, the days are long and families are on vacation.  Many people love to browse through stores like yours while vacationing, so you’ll need to be ready to greet new custome … read more

To get started, I’m going to assume that you’re not in retail for the sake of your health.  You’re in retail because you want to make a profit from selling your goods. Of course … read more

Paul Smith started his career as a British fashion designer over 40 years ago with a desire to become a part of the art world where ideas and excitement flourish. Driven by a passion for expression an … read more

My latest visit to the local supermarket nearly had me rolling on the floor laughing over this product merchandising and signage mix up. Someone decided to place inflatable killer whale pool toys … read more

Has the recent rise of eCommerce thrown your merchandising strategy for a loop? Over the past 10 years there has been a major shift in shopper expectations and psyche due to technology. During th … read more