P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

To get started, I’m going to assume that you’re not in retail for the sake of your health.  You’re in retail because you want to make a profit from selling your goods. Of course … read more

Paul Smith started his career as a British fashion designer over 40 years ago with a desire to become a part of the art world where ideas and excitement flourish. Driven by a passion for expression an … read more

My latest visit to the local supermarket nearly had me rolling on the floor laughing over this product merchandising and signage mix up. Someone decided to place inflatable killer whale pool toys … read more

Has the recent rise of eCommerce thrown your merchandising strategy for a loop? Over the past 10 years there has been a major shift in shopper expectations and psyche due to technology. During th … read more

Focus on the engagement of your employees, not the customers (…yet) Unless you’re in command of a fleet of droids like Amazon, there’s a strong chance that most of your employees ar … read more