P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

The doom and gloom around the future of traditional retail has turned out to be a bit of a bust. The truth is that despite the rise of online shopping, most shoppers continue to prefer the brick-and-m … read more

While it’s said that a picture’s worth 1,000 words, in the online world imagery isn’t enough. Great quality pictures of your products are certainly part of the mix, as online culture … read more

Despite claims that the retail sky is falling, traditional retail continues to account for most consumer purchases. And there’s plenty of reason for that. Sure, consumers are comparing prices on … read more

Amazon is the elephant squatting in the corner of every brick and mortar retailer’s store. Sure, it’s a big, iconic online retailer. But confronting that Amazon elephant is not as tough as … read more

You’ve got a great store. Your products are fantastic and your location is great. So, what’s missing? Maybe you’re reading this and thinking “nothing”. But you’re w … read more