P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

Most of us believe that retailers are in the business of giving people what they want.  While that’s true to a degree, retail outlets also offer something altogether more lyrical – de … read more

If you’re a brick-and-mortar retailer and you’re paying attention to what’s going on out there, you’re probably thinking the end is near. But nothing could be further from the … read more

As a retailer, you no doubt cleave to anchor suppliers you’re loyal to.  That’s great.  You need that kind of stability to continue offering your loyal customers what they come i … read more

You know your product is the “next big thing”.  You can feel it your bones.  But before you take the big boxes by storm, you need to survive the buyer meetings. As you obsess abo … read more

After our close encounter with a killer whale pool toy, which we discussed in our article, Merchandising Gone Wrong, I thought this example should be shared with a Merchandising 101 style followu … read more