P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

You know your product is the “next big thing”.  You can feel it your bones.  But before you take the big boxes by storm, you need to survive the buyer meetings. As you obsess abo … read more

After our close encounter with a killer whale pool toy, which we discussed in our article, Merchandising Gone Wrong, I thought this example should be shared with a Merchandising 101 style followu … read more

All relationships are a two-way street.  When you’re in retail, your relationships with vendors are just as important your relationships with customers, so it pays to build strong bonds wit … read more

Stockouts are every retailer’s worst nightmare.  Particularly with popular, fast-selling products, stockouts can leave customers feeling disappointed – even betrayed. Running out of i … read more

The weather is warm, the days are long and families are on vacation.  Many people love to browse through stores like yours while vacationing, so you’ll need to be ready to greet new custome … read more