P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

Easter Sunday is one of the most celebrated holiday among Christians around the world. It commemorates the day when Christ resurrected from death. Although Easter maintains great religious significanc … read more

Marketing products are very much a psychological process. In fact, the whole area of consumer psychology is devoted to figuring out how to get people to buy things when someone is selling a certain pr … read more

Recently, retailers are somehow experiencing a disadvantage in implementing return policy, since they are expensive and time consuming. Returns can be considered a burden for gaining profitable sales. … read more

As a business retailer, these days are challenging enough, especially with the rise of the e-commerce stores and with the considerable investment, surrendering pieces without getting paid can be painf … read more

It’s that time of the year again, where people are marching by in parades and gulping pints of beer with faces painted in emerald hue. St. Patrick’s day is less than a week away and everyo … read more