P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

There are a bunch of questions to be answered when you try to work on the setting of your retail store. Of course, there are a lot more questions to consider. And one of which is about lighting … read more

In today’s trend of “instagrammable” stuff where people share about the products, they bought through unboxing videos, shedding some uniqueness on your product packaging would be a … read more

Storytelling brings a lot of opportunities for brands term these days. But, sometimes, since it is being overused, it might be something of a vague, old-fashioned term when we hear it. Yet, won&rsquo … read more

The National Retail Federation reveals that Americans are planning to spend an average amount of $134.75 for their Dads on Father’s Day which falls on June 17 this year. The digits are up from … read more

When it comes to shopping preferences, men and women are actually taking different paths for such genders react inversely to technologies. In reality, in accordance with the findings of the study, me … read more