P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

As the Memorial Day approaches, there’s a bit pressure small businesses feel with regard to how they are going to take advantage of this enormous shopping weekend. Well, perhaps, if you are sea … read more

There are many reasons to be anxious about selling offline. There are these reports and creepy stories about retail that deals with customers in person. But, perhaps, most of the retailers are missin … read more

Each day, more and more reports about big-box retailers shutting down due to the rise of e-commerce are resonating among various media platforms. One of the latest examples is the Sears and Kmart cas … read more

Email is not only an efficient way to provide sales, also, it serves as a foundation for better customer relations. Nowadays, new and potential customers are most likely online-based, email can pave … read more

Pricing is one of the vital marketing strategies that business owners shall not leave behind. Well, this is important for two reasons. First, the variance between what you charge customers and what y … read more