P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

Email is not only an efficient way to provide sales, also, it serves as a foundation for better customer relations. Nowadays, new and potential customers are most likely online-based, email can pave … read more

Pricing is one of the vital marketing strategies that business owners shall not leave behind. Well, this is important for two reasons. First, the variance between what you charge customers and what y … read more

In the industry of retailing, there are lots of factors that contribute to the success or to the failure of a business. Some of which cannot be easily identified within a short period of time because … read more

Retail business owner and consultant Ronald L. Bond—in his book entitled Retail in Detail 5th edition—gave an updated, direct, and efficient guide to the world of retailing to small-busin … read more

Traditional retailers must be bothered of noticeable shoppers’ visits to retail stores’ hefty traffic declines. Probably, some aren’t in the knowledge of it yet, but the competition … read more