P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

Every consumer-goods company treats one another as its greatest rival. Being on the same store shelf is always a do-or-die battle for each of these brands. So, the CEO and the company’s strateg … read more

One of the dilemmas of most of the retailers is on how to actually persuade a retail buyer in a meeting. Perhaps, you yourself are having experiments on how to get a big “YES” whenever yo … read more

Your retail store has loyal customers who return year after year.  Either you have what they’re looking for, you’re convenient for them, or you’re a habit. Keeping your inventor … read more

Walking into any grocery you’d care to name is a familiar experience. It’s not just because grocery shopping is a regular activity. It’s because they’re all laid out in the sa … read more

Basically, suggestive selling is referred to as techniques that are being used in sales to persuade customers to add extra items to their purchase. This is also a very powerful way to give the client … read more