P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

Nothing can make a consumer feel much more important than having a seller that values his/her thoughts and feelings. It is a direct hack through their minds when a company finds a way to make them fe … read more

With all the vlogs and videos across the internet along with a bunch of social media personalities also known as “influencers” arising to take on the spotlight, different brands and retai … read more

There is a considerable number of consumers who believe that they are smart shoppers. But, despite that, all of us have fallen for an impulse buy—admit it or not. In retrospect, more and more s … read more

Every consumer-goods company treats one another as its greatest rival. Being on the same store shelf is always a do-or-die battle for each of these brands. So, the CEO and the company’s strateg … read more

One of the dilemmas of most of the retailers is on how to actually persuade a retail buyer in a meeting. Perhaps, you yourself are having experiments on how to get a big “YES” whenever yo … read more