P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

The most challenging part of business more than its costs is how to keep customers from going in and purchasing from your store. Because simply having something to sell is not enough. There is a need … read more

Theft has been a long-time enemy of retailers and business owners. Their war was an unending battle of hide and seeks and ‘catch me if you can.’ It was an essential knowledge for a store … read more

The idea of focus group engagement in business is to put customers in an interactive experience that exposes them to your business idea. It’s a moderated session that gathers feedback, opinions … read more

DISCOUNTS, DISCOUNTS, DISCOUNTs. This is a word that instantly brings sparkle to the eyes of a crowd of buyers causing intense change in their behavior, a couple of boosted hormones as an initiation … read more

Almost everyone have engaged at least once using the social media. It is indeed a part of our daily lives to exist in the online world. Given that, business owners also adapted to use this reality as … read more