P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

In business, data and information is valuable to deliver wise business decisions that can help your company succeed. Effective use of it is necessary, though it’s not as easy as before. Years a … read more

According to studies, customers are not comfortable dealing with chatbots and still prefer dealing with actual persons in addressing their concerns. However, due to the fast pace in the operations of … read more

Increasing the number of repeat customers and increasing the profitability of each existing customer are really challenging. Businesses should strategize how to extract more value from your existing … read more

We may have heard the term social proof when talking about marketing or advertising. It is effectively used on commercials and other materials that promote brands and trying to persuade people about … read more

There’s no denying that social media sites or the so-called online market is now in such a success that it is a venture that shouldn’t be missed by businesses. Nowadays, online-selling wo … read more