P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

Retailers all over different business sectors are in a race to integrate strategies that will give fresh in-store experiences. This includes physical screens installed within stores not only for bran … read more

Who would have thought that lighting will have a huge impact in the retail world as a marketing strategy used on physical stores? People becomes so hooked when brick-and-mortar shops use specialized … read more

Poor customer experience is so effective at driving shoppers away. So don’t settle with having quality products alone because without good customer service, you’ll lose the opportunity to … read more

Knowledge is power. All retailers are aware that this is very applicable in the business they are in. What better way to gain knowledge than to analyze data and take based on the lessons derived from … read more

Just like in the physical world, window shopping happens online; people who browse your website are not automatically buyers. Some of them may just be looking around if something will get their inter … read more