P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

Before the world is torn apart by another health crisis, people should already learn from this coronavirus pandemic to be better in overcoming the challenges that they will face. Not only health prof … read more

It is believed that majority of consumers impulse buy and it is partly caused by well-designed display. But it is still a wonder how a POP display can make one item stand out among hundreds to thousa … read more

Isn’t amazing how a brand name can easily influence people’s mind? People tend to buy one among twosimilar products on the basis of the more popular brand name even if the quality is just … read more

Making good fortune with a brick-and-mortar business doesn’t give you an instant luck in the e-commerce industry. It is a whole new different world where you need to know many brand-new things. … read more

Point of sale or point of purchase marketing is an appeal to the impulsive buyer within people. It is about strategically placing low-priced products near a store’s point of sale such as i … read more