P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

Point of sale or point of purchase marketing is an appeal to the impulsive buyer within people. It is about strategically placing low-priced products near a store’s point of sale such as i … read more

‘Anything worth doing is worth overdoing’ – Mick Jagger When we look for a job or a source of income, many of us are torn between choosing what we love to do or what pays well. So t … read more

Here’s a question for new e-commerce business owners, “do you have adequate knowledge and full understanding as to what follows after an order is placed?” For those whose answer is … read more

Many people might think that products placed near the register (or any other point of purchase) are just there with no particular reason. What’s not known to them is that it is actually a … read more

It has been a common practice for many e-commerce businesses to sell ad space inside their shipping boxes. But only a few of them see printing outside the boxes as another opportunity. But major bran … read more