P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

When you are starting an ecommerce business, expect to spend sleepless nights just thinking about what business name to use. Know that this is completely normal. Your brand name is a crucial part of … read more

Upselling is a persuasion technique to encourage customers to upgrade their purchase and give a bigger revenue for the business. The focus of upselling is on customers who already made a purchase and … read more

Customer surveys can be very useful for retailers. This is one way of gathering feedback, complaints, recommendations and suggestions from their target market. Somehow, they can also study and analyze … read more

Within the course of the COVID-19 pandemic, video communication has been the primary medium of small business owners and customer service teams to talk to each other. It instantly became an all-power … read more

Online selling was such in a boom that it reached the point that most businesses sell almost the same products and all that mattered is the brand and price. So for this year, especially with the incom … read more