P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

Marketing entails more than the human element. Visual merchandising is a hot topic when it comes to sales and marketing. How you display your products to the potential consumer can either lead to a pu … read more

# How Augmented and Virtual Reality Can Change the Retail World One of the first retailers to use virtual reality for marketing and research was Happy Family, a manufacturer of organic children's food … read more

Grocery stores have been changing dramatically over the years. This means that the grocery stores as you know them now will be very different in the near future. According to a survey conducted by PWC … read more

How Location Intelligence Is Changing the Retail Industry The growth of cellphones and other mobile devices has led to new marketing strategies that let you target your clients as they shop in yo … read more

If you are already running your business, you may be wondering how to take the next step and grow your business even more. Stop scrolling through literature found on racks full of … read more