P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

The “Holy Grail” for consumer product manufacturers is getting their products onto the shelves of the popular, major retail chains and before the eyes of prospective consumers. This is muc … read more

Retailers work tirelessly to get the attention of consumers every day. And while some grand efforts like advertisements and offers do help a lot in bringing customers to your shop, sometimes even the … read more

Retailers and Brands need to think in terms of being In-Store Partners…. Many brand marketers and retail store executives believe that in-store product merchandising is an extraneous expense an … read more

As a small retailer, you have to battle out with not only the big players who operate in the same area, but also with similar small retailers in your vicinity. Nothing is more precious than leaving a … read more

If you own a retail store, then the manner in which you display your merchandise will be of great importance to your sales. Some stores are laid out carefully in ways which make it easier for any cust … read more