P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

As retailers continue to dive deeper down the omni-channel rabbit hole, a new trend has began to emerge. Its proponents will look to pump the eCommerce shopping experience directly into brick and … read more

Many retail businesses mistakenly assume that by merely displaying their products in a random fashion on the same old mannequin, they will yield a high level of return for those items. In today’ … read more

Ever walk into a grocery store and see a sticker price for an item, and then notice that it has a discounted rate for a “club member” or “frequent buyer”? This concept is calle … read more

Visual marketing is a key component of modern merchandising and store display design. It’s a discipline that blends elements of psychology such as attention, memory and visual perception with pr … read more

Similar to a person’s life, the market landscape is also a huge spinning wheel where change is constant and there is a mixture of ups and downs. Now that we are in the 4th industrial revolution … read more