P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

Parents are busy people, especially when the kids are very young. They’re also highly sensitive to price points, accessibility and branding that appeals to them. These are shoppers looking … read more

While it’s true that numbers don’t lie, performance goes deeper than the balance sheet. In today’s competitive market, retailers need to think outside the box and measure performance … read more

With the challenges from online retail coming thick and fast, brick and mortars are being pushed toward change. Traditional retail is responding by re-calibrating its efforts in key ways.  From t … read more

When you’re trying to get your products on chain store shelves, one of the most important things to keep in mind is that buyers are looking to fulfill customer demand.  Customer demand driv … read more

The world changes and to stay at the top of our games, we all need to change with it.  Inflexibility is what leads some to be left behind, wondering what happened. One of the best things you can … read more