P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

Just because you’re not a Big Box outlet, or a name-brand department store, doesn’t imply that you can’t use the same marketing strategies those guys use. You can. Even though the ma … read more

Sustainability has become the watchword of savvy businesses everywhere. Consumer consciousness of environmental issues has never been more acute. Today’s shoppers want to know that you’re … read more

Every retailer needs to meet the retail challenge and that challenge is more evident in inventory management than in any other facet of retail sales. Balancing the need for an inventory that keeps peo … read more

The doom and gloom around the future of traditional retail has turned out to be a bit of a bust. The truth is that despite the rise of online shopping, most shoppers continue to prefer the brick-and-m … read more

While it’s said that a picture’s worth 1,000 words, in the online world imagery isn’t enough. Great quality pictures of your products are certainly part of the mix, as online culture … read more