P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

Let’s be honest. Brands can stagnate. Like houseplants, they need to be cared for, fed with nutrients and watered, to thrive. And the water of your brand? Marketing vision. Your vision needs to … read more

Zig Ziglar is quoted as having said that customers buy “for emotional reasons”. This is certainly true of impulse buying, but it’s also true of brand loyalty. A customer’s atta … read more

Retail merchandising is a science which can either be your best salesperson, or your worst enemy. The way your store looks isn’t just about aesthetics. It’s about how your shoppers interac … read more

You’re a specialty retailer. You have your market niche and perhaps some competition, but not enough to take you out – yet. Signage is one of the most underrated sales tools you have at yo … read more

Some retailers have had their businesses for decades and what’s always worked for them (they believe), will continue to work for the foreseeable future. But that mindset won’t save them. W … read more