P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

People like to think they’re impervious to advertising and marketing. But the truth of the matter is that most consumers can be reached via some simple triggers. Triggering the buying impulse is … read more

Every business has two kinds of customers – external and internal. In the case of manufacturing, your employees on the shop floor are key consumers of your company brand and through that brand, … read more

We’re living in a consumer’s market. When shifts occur in the retail sector, they’re usually driven by a combination of forces, but right now it’s the consumer who’s dete … read more

You’re always keen to grow your retail business. It’s a natural impulse for entrepreneurs to want to reach higher. But retailers are busy people. Between weekend markets and trade shows an … read more

A classic image representing the Holiday Season is that of a child raptly gazing at a window display. Animated by the symbols of the Season, Holiday window displays are beloved by all. Lord & Tayl … read more