P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

A lot of retailers don’t seem to understand that when there’s clutter in their stores, shoppers can become overwhelmed. Store signage can help with that, but signage that serves the purpos … read more

Hang tags are a retail merchandising strategy that serves to distinguish your product from the pack. When professionally printed with a branded message that’s eye-catching and consumer-conscious … read more

Since being invented by our founder, Edward D. Spitaletta in 1980, Clip Strips have been increasing sales and shopper satisfaction for retailers everywhere. These POP display supports are an innovativ … read more

We talk a lot about impulse buying at this blog, because it’s such an important component of retailing. We know that consumers can be tempted to buy things they hadn’t anticipated buying, … read more

They say that timing is everything, so what better time could there possibly be to discuss ways to maximize a retail clearance sale promotion than the Holiday Season? This time of year is perfect for … read more