P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

The prophets of retail doom are just as evident as they ever have been in the wake of the much-hyped Black Friday. The traditional kick off to the Holiday shopping season, Black Friday appears to have … read more

Brand reach depends on the level of thought and creativity you’re willing to put into it. When you’ve made the commitment to extend your brand message, you’ve taken the first step on … read more

The traditional retail apocalypse is not upon us. Rumors of its demise have been greatly exaggerated and it’s not only still kicking, it’s thriving. But when large scale retailers start cl … read more

They’re here! Holiday Season shoppers have gift purchases on their minds and they’re out there shopping. With Black Friday having come and gone, now’s the time to kick your Holiday s … read more

Closing a retail sale starts the moment the customer walks in the store. The quality of the greeting received, the displays, the set up – it all counts toward whether that customer is going to b … read more