P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

‘APOCALYPSE’ For some ordinary movie-goer, fiction writer or binge reader, this could pertain to as an interesting or thrilling genre that they would totally love to witness and experienc … read more

Along the chains of brick-and-mortar located shops and other large retail establishments, there are a rising number of retailers who now prefer Digital Marketing over television, print and radio. Res … read more

Nothing can make a consumer feel much more important than having a seller that values his/her thoughts and feelings. It is a direct hack through their minds when a company finds a way to make them fe … read more

With all the vlogs and videos across the internet along with a bunch of social media personalities also known as “influencers” arising to take on the spotlight, different brands and retai … read more

There is a considerable number of consumers who believe that they are smart shoppers. But, despite that, all of us have fallen for an impulse buy—admit it or not. In retrospect, more and more s … read more