P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

There is one important mantra for every retailer: “Customer relations are essential.” Of course, we all know that relationships build trust—a trust that would eventually turn into s … read more

There are a bunch of questions to be answered when you try to work on the setting of your retail store. Of course, there are a lot more questions to consider. And one of which is about lighting … read more

In today’s trend of “instagrammable” stuff where people share about the products, they bought through unboxing videos, shedding some uniqueness on your product packaging would be a … read more

Storytelling brings a lot of opportunities for brands term these days. But, sometimes, since it is being overused, it might be something of a vague, old-fashioned term when we hear it. Yet, won&rsquo … read more

The National Retail Federation reveals that Americans are planning to spend an average amount of $134.75 for their Dads on Father’s Day which falls on June 17 this year. The digits are up from … read more