P.O.P. Fuel™ - A Merchandiser's Blog • We'll Help You Sell More At Retail™

Setting the right product price for a particular market is a challenging task. You need to correctly consider a number of factors prevailing in the market before settling for a particular figure. Prod … read more

Despite the fact that more marketing resources are being used today, the return on advertising dollars are diminishing every day. To give you one example, it is predicted that over 50% of consumers ar … read more

Who Is Your Competition? As a supermarket operator, it's always important to stay on top of what your competitors are doing, just as it is in any other industry. Unfortunately, many supermarket operat … read more

Having a clear comprehension of consumer trends is essential for any organization before launching an item. If you neglect the analysis of how a client will react to a particular item, your organizati … read more

As a retail seller, you encounter all type of customers. Some of them are courteous in their demeanor, and others come with a poor attitude. However, it's advisable never to question or correct the cl … read more