There are many places a pen comes in either necessary or handy in a retail store, warehouse or business service such as a bank, doctor's office, next to a ballot box, etc. When tethered to your counter or display rack they don't become a constant replacement item and ensure convienence for your customers, staff etc. when filling out paperwork, signging receipts, etc. This black coiled pen tether with long cord allows for the usage of the pen as far as 40" from it's base. Easy to use, affordable and ready to ship!